Department of Business Administration


Dr. Evangelos Christou

Professor of Tourism Marketing







Prof. Dr. Evangelos Christou was born in Thessaloniki, Greece and was educated in the United Kingdom. He has a Doctorate in Tourism Marketing from Aberystwyth University (Wales),  and a Master in Business Administration from the same university , a Postgraduate Diploma in Management from Leicester University, a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, and a Bachelor of Arts in Hospitality Management from Anglia Ruskin University. He is a Chartered Marketer and his research interests include tourism and hospitality marketing, wine tourism and wine marketing, culture & heritage tourism, e-marketing, advertising & promotion, and tourism education.


Since 2015 he is President of the Department of Business Administration of the Alexander Technological Institute of Thessaloniki, in Greece, and since 2011 he is Professor of Tourism Marketing at the same Department (Tourism & Hospitality Management Program). From 2005 to 2011 he was Assistant Professor of Marketing at the Department of Business Administration of the University of the Aegean, in Greece, and he has long teaching experience both in Greece (at Aristotle University of Thessaloniki, International Hellenic University, Democritus University of Thrace, Hellenic Open University, the National School of Public Administration, and in the Technological Educational Institute of Serres) and abroad (at the Free University of Bozen-Bolzano in Italy, at Universite de Lyon ΙΙΙ, at Institut Paul Bocuse in France and at National Chia-Yi University of Taiwan among others).


His published work includes over 40 refereed journal papers, over 80 refereed conference papers, participation in 32 national and international research projects, 4 books, 4 monographs, 15 chapters in edited books, 4 university handbooks in Greek and 4 university handbooks in English.


His publications have been cited in more than 900 papers by other authors, he is member of the editorial board of 26 refereed journals, has been chair of 12 international conferences and member of the scientific committee of 54 international conferences.He is Editor of the refereed journal "Tourismos" and Book Reviews Editor of the refereed journal "Managing Service Quality". He has received awards by the World Tourism Organisation, Emerald Management Reviews, as well as the EuroCHRIE's President award.


Evangelos Christou has extensive professional experience as marketing executive and consultant in the tourism and hospitality industry in Greece and in the United Kingdom.



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© Evangelos Christou, 2011-2016